Virtual reality is still quite misty for many people; we explain what it is and how it works!
Virtual Reality is carrying a futuristic image for a technology that is well anchored in the present. A lot of content is available for this technology, including here at RTBF, with the very first VR project that puts a premature baby in the shoes of a new-born baby. But what is RV, or virtual reality, what is it? How does it work? And how do we look at it?
Once this has been established, let us now move on to practical applications. Virtual reality requires adapted equipment, but not necessarily a heavy installation. We can, of course, play the big game with a headset worth several hundred euros connected to a computer worthy of NASA, but we can also make it simple. If you are interested, visit immersive-display.com and learn more about HTC vive accessories.
Virtual reality ways can be divided into two main categories, let’s call them “mobile” and “fixed”.
The first, mobile, is used with a smartphone. It is the smartphone that will do all the work, serve as a screen and computer. The only equipment you will need is a VR headset. The advantage is that this type of headset does not cost much; it is even possible to make one with a piece of cardboard.
In major electronics stores such as FNAC or MediaMarkt, you can find VR headsets for around twenty euros. Place your smartphone, and you’re done.
Opposite is the “fixed” approach with real VR headsets, such as the PSVR, linked to the PlayStation, the famous Oculus Rift or the HTC Vive. Each time, these headsets integrate a screen, a battery of sensors and require a “base”, often a game console or a computer. The bill can quickly rise to around €1,000 to fully equip itself, but they have the advantage of creating a more intense and immersive experience than a simple smartphone.
In terms of digital reality, there are two main trends today; Virtual reality and augmented reality. The first one plunges you into a completely virtual universe; you are cut off from the physical world and placed in a pixel bubble. It is a way to immerse yourself in the centre of a narrative, or in the heart of the action of a video game.
Augmented reality, on the other hand, increases our reality. The idea is to project virtual elements onto the real world. Google Glass was the emblematic object of this format. Using a transparent screen placed in front of the eye, information entered your field of vision, overlapping.
In short, virtual reality (VR) puts you entirely in a digital universe, while augmented reality (AR), superimposes the virtual on the real world.
But to get back to our smartphones, it’s pretty easy to get equipped for a few euros. There are then applications to be able to use headphones and smartphones together; the best known is certainly, and simply, YouTube. The video platform includes a “Cardboard” mode (named after Google’s VR cardboard headset) where it is possible to play a 360° video at the touch of a button.
Let’s take the example of RTBF’s fictional report, “Life to come in 360°”. It is hosted directly on YouTube. So all you have to do is open it in the YouTube application on Android or iOS place the smartphone in a VR headset, plug in headphones, press the Cardboard logo and you’re there.
It is also possible to follow this kind of video without a VR headset, by watching the video at 360° on a computer or smartphone.
The video will be displayed normally, but you can move around the player with your computer cursor or finger on the touch screen. It’s less immersive, but it allows you to enjoy the beginning of the RV experience.
Virtual reality does not suit all content. A virtual reality film does not seem to be really suitable, but in the case of reporting, short fiction or event recording (such as a concert, a show…), the VR has a real added value. It has the advantage of completely immersing us where the subject is, of being able to interact with this world.
Video games also seem to be particularly well suited to this technology. Immersed in the virtual world, you quickly lose your footing to find yourself completely absorbed in the mission entrusted to you in the game. Extreme entertainment is perhaps still a little too extreme for those who are not used to playing.
To succeed in your virtual reality project, it is essential to ask yourself the right questions. First of all: always check the technical feasibility of your project before launching it. After this step, it remains to choose the material. The budget alone is not enough to guide this choice. It is necessary to take into account the capacities of the headsets, you can take a look at https://immersive-display.com/ and learn more information about VR accessories and devices. Which one is best suited to what you imagine setting up?
Do you want to walk around in a virtual space? Visit an interior in computer-generated images; play the balancing act above the void, cross fantastic areas? Then you need complete RV equipment.
The first choice, the headset that re-launched virtual reality: To set up a public VR animation, this is the obvious solution, provided you connect to a good PC and take the related equipment (controllers, position detectors).
A direct competitor to Oculus: From its first version, the Vive headset offered very good detection equipment for a smooth travel experience. Here too, there is a major installation to be expected.
Designed to work with the PlayStation 4, it takes advantage of it. No need to look for a PC with the right power. We adjust the content to the capacity of the console, and we don’t bother with technical issues. It is the kit solution, so you don’t have to choose your equipment.
Very quickly, manufacturers thought of simpler solutions to allow everyone to immerse themselves without having to equip themselves with a whole set of gear.
The good idea came from Samsung who proposed, with its Samsung Gear, a clever system. Simply insert a smartphone into the headset. The phone generates the images, while the lenses on the headset allow you to immerse yourself in them. The experience is more intuitive for the user who does not need to use controllers and move around.
This is called an “embedded” solution. A type of headset often adopted in public events, for light content that can be used for 360° videos, light mini games or even virtual indoor traffic for real estate purposes. In the same vein, we can also mention the following headphones: the Google Daydream View, Homido, Zeis VR One, or the Omega 3D Box.
You don’t want to limit the user to one place? You prefer to eliminate connections, additional equipment, invite the user to wear a headset only?
Headsets with on-board phones are therefore also recommended. This even explains their success with virtual reality stands. For a long time, they were the only ones to offer RV that could be practiced without connections, and therefore the only ones to be mobile.
But recently, a new kind of headset has appeared: the autonomous headset. The Oculus Go is a headset that requires no PC or smartphone support. All the broadcasting technology is located in the headset. It thus officially becomes the headset of mobility. But it also has a financial advantage: no need to buy additional equipment
For events, as part of a communication operation, virtual reality can take a different form than an ephemeral stand. It can be an opportunity to mark the occasion by leaving a memory for users.
The cardboard solution designed by Google is virtual reality at a low cost, of questionable quality, but which has the advantage of opening up the experience to everyone. It is also a great tool for event agencies. The cardboard headset can become a customizable goodie in an approach that invites users to try virtual reality with their own smartphones, and leave with the headset.
Once you have made this choice, all you have to do is integrate the film or application into the equipment and think about how to set it up. As 3D content creators, we can produce your VR film, but also advise and support you in the implementation of your device.
Virtual Reality is an expression that refers to the devices used to digitally simulate an environment by the machine (computer). Depending on the technologies used, it allows the user to experience a virtual universe through his different senses: sight most often but also touch, hearing, smell.
Virtual reality thus allows a person to live an immersion experience and to carry out a sensomotor activity in an artificial world. To guarantee total immersion, the user uses a virtual reality headset. It uses the stereoscopic 3D display principle to place the viewer in a virtual world generated by a machine.
In 2009, a young American electronics enthusiast, Palmer Luckey, launched a virtual reality headset project from which he would release several prototypes. By sharing his advancements on the Internet, he meets John Carmack, the president of id Software, a studio that has created major video game titles. This will make it possible to widely extend the notoriety of this project and attract some of the big names in the sector. At the same time, Palmer launched a Kickstarter financing project whose objective was achieved in less than 24 hours.
Following the success of this campaign, Palmer Luckey then decided to create his own structure called Oculus VR which will lead to the marketing of the famous VR headset that we currently know: The Occulus Rift. He then sold the company to Facebook for several billion dollars. Visit https://immersive-display.com for more about Oculus Quest accessories.
Virtual reality and more precisely VR headsets were first developed with the objective of deeply improving the video game experience through a total 360° immersion. The technology was a direct result of the missed opportunity in the 1990s and promised to become a major player in the entertainment industry. The main technological locks had been broken.
But the price of headsets and equipment, technical obstacles (necessary space, reduced movement) and the limited range of games have finally found other ways to develop. From now on, it is the professional world that adopts these immersive headphones. The maturity of this cross-technology with the advent of experiential marketing has therefore propelled RV through different professional sectors that we will focus on.
Since the appearance of the Occulus, many VR headsets have been introduced. We will review them here and give details on their range, embedded technology and uses:
The Occulus Rift: the first “new generation” VR headset for the general public. It is a wired headset connected to a computer with a good display quality. Controllers are also available to interact with the virtual environment displayed in the headset. It requires the installation of several sensors to track the headset wearer in a room.
The HTC Vive: a direct competitor of the Occulus, the HTC Vive is also a wired headset (soon available as a wireless headset) connected to a PC. It also has controllers and requires the installation of two sensors to track the user in space. Its range of action is however greater than that of the Occulus but the HTC requires a slightly more powerful configuration than its rival.
The Samsung Gear VR: autonomous and connected to the Samsung smartphone, it is obviously less powerful than the two models presented above. However, it is much less cumbersome and still delivers a good immersive experience. It also proposes to interact through small controllers.
The Oculus GO: The latest from Oculus, this headset is positioned in the same segment as the Samsung Gear VR. Unlike its Korean counterpart, the Oculus GO does not require a smartphone to operate. The brand’s objective is to offer a fully autonomous headset at a very affordable price. A remote control tracked by the headset is also available to easily navigate through the menus.
The Google Cardboard: it is the cheapest headset on the market (only a few euros) since it is made of cardboard and can be folded by yourself. It offers a first glimpse of what the VR is and can be used by sliding your smartphone directly into the headset. It is perfect for simple 360° reading. You have to hold it yourself on your head.
The VR PlayStation: Only available on the PlayStation game console, it is primarily dedicated to certain video games available on the dedicated store.
The extraordinary potential of virtual reality is today the source of all fantasies. Just look at Steven Spielberg’s latest film, Ready Player One, to see for yourself. However, this technology is still very timid and struggles to make its mark on the general public. Also, the VR still has to overcome many obstacles before it can be qualified as a digital revolution. Let’s take a closer look at why.
This is probably one of the biggest challenges of virtual reality. Currently, many technologies are emerging. These include stand-alone VR headsets. These include the Vive Focus, Oculus Go and Mirage Solo. What is their strong point? Do without a computer (or smartphone) and cables. When you know that the Oculus Rift requires several USB 3.0 ports, it’s clearly not a luxury! You can check www.immersive-display.com/ if you wish to know more about Oculus Rift accessories.
In addition to the purely technical aspect, the RV also faces other issues. Interaction with the virtual environment is still quite limited. While some headsets integrate eye and hand tracking, the majority of virtual reality interactions are done via pointers (such as Rift touches). Other technologies could democratize RV by making it more immersive, such as Manus VR, gloves that detect hand and finger movements using sensors, which are still under development.
But there is still one major constraint: the physical space available to the players!
Evolving in a virtual environment raises a real issue: that of security. Indeed, how not to hit obstacles when moving around in a room with the risk of injury? And it is difficult to imagine that each household has a room dedicated exclusively to digital entertainment such as RV…
Until the issue is resolved, it seems difficult to see a real virtual reality revolution!
One of the major questions surrounding RV is the richness of the content it offers. In terms of entertainment, there are many inequalities. One example is the field of video games. If we look at E3 2017, the world’s leading trade fair for the video game industry, we can see a rather limited interest in games exploiting virtual reality.
However, this mixed result is offset by a catalogue of independent RV games that is increasingly available on Steam, the main platform for marketing video games on PCs, including a selection of virtual reality content. However, it must be noted that at the moment, the arrival of large and selling securities, such as Skyrim VR, is still a piecemeal process. To invest the players’ homes, the VR has a lot to do on this side.
On the cultural side, the gradual emergence of applications allowing visitors to visit museums, such as the VR Museum of Fine Art, or to immerse themselves in 360° videos, could change the situation. On one condition: that the technology becomes easier to master.
Another sensitive point not to be neglected: the price!
Despite a fairly significant reduction in the price of VR headsets over the past two years, buying a virtual reality headset is a significant cost that not all households can afford. However, there is a glimmer of hope with autonomous headsets that should be more accessible.
There are many applications of virtual reality. However, in the entertainment sector, they are still struggling to democratize. This is certainly due to a technology that still needs to be improved and which, because of its price, inevitably hinders the consumer. Nevertheless, this industry is still in its infancy, and there is a good chance that it will explode in the near future.
Investments in virtual reality in 2017 alone already reflect growing interest, both from companies and users!
The creation of start-ups, technological innovations and new concepts that emerge from these developments initiate change. The VR still has many more steps to go but it is blowing a wind of digital revolution!
The virtual reality headset offers you the opportunity to immerse yourself in an extraordinary virtual universe. It is a quick and effective way to experience things you don’t normally have the opportunity to do.
Explore the seabed, fly, fly a plane, find yourself in the middle of zombies has never been closer than with this new technology.
The HTC Vive headset allows a total immersion in the games thanks to its image quality and its worked and realistic graphics. Check www.immersive-display.com and learn more about HTC Vive accessories.
You are an actor in the game and not just a spectator. You can thus play standing up in a defined space and live the experience in real life. Through the headset, you can immerse yourself in the game by looking around and moving around the room.
Is there a risk of getting caught in the walls during the game? There is no risk because the part will have been previously calibrated using the sensors integrated in the headset. You will be able to see the boundaries through the headset as you approach the space limit.
Controllers integrated into the HTC Vive headset represent your hands in the various games. If you are a beginner you will have no problem using them. Indeed, they are very easy to handle and intuitive.
But playing with a headset on your face is not restrictive? HTC Vive is a headset designed to adapt to the view of each user. Well positioned, it is comfortable to wear.
What could be better than to participate in the discovery of this headset with colleagues or friends? The HTC Vive headset offers a wide choice of games that we will be pleased to introduce you to. This is an opportunity for you to participate in experiences that you will never do in the real world!
This immersion is done by means of a virtual reality headset that places a stereoscopic 3D display system on the nose, in front of the eyes. Some models are equipped with sensors that detect head movements to allow the user to look around. The images are then recalculated in real time to synchronize with the direction of view.
There are also virtual reality rooms in which images are projected onto walls, floors and ceilings with a motion capture system that is used to adjust the perspective according to the movements.
Virtual reality and its applications: video games, simulators….
Virtual reality for the general public has experienced a boom since 2015 with the arrival of more efficient and affordable headsets. Google has played the democratization card by proposing a cardboard model called Carboard that can be used with a smartphone as a display system. Several manufacturers including Samsung (Gear VR), HTC (HTC Vive), Sony (PlayStation VR) and Oculus (Oculus Rift) have released headsets equipped with motion sensors primarily for video games and recreational applications. More expensive, they are connected to a computer or game console.
Virtual reality also has many other applications: training with simulators, phobia treatment, simulation of surgical procedures, architecture, archaeology with site reconstruction, virtual museum tours, etc.
Virtual Reality (or VR) is a computer technology that simulates a user’s physical presence in a virtual universe generated by a computer, game console or smartphone and in which the user in question can evolve and interact with the elements that make up that universe, you can visit immersive-display.com/ to have extra information about Virtual Reality accessories.
Today, the virtual refers to what is fictional, digital and intangible, as opposed to the real world.
Virtual reality is a real sensory immersion because it is able to stimulate, depending on the technologies used, four of our five senses: touch, sight, hearing and smell, thus promoting the user’s impression of travelling through time, space and different worlds.
The virtual universe created can be, in Philippe Fushs’ words in the Treatise on Virtual Reality, “imaginary, symbolic or a simulation of certain aspects of the real world”, thus offering an infinite number of possibilities and an unlimited immersion, at least only those resulting from the imagination of the developers of these worlds.
Since then, research conducted on RV has constantly developed the possibilities offered by this technology in all the known fields of our society: leisure with video games, but also in health, safety, education and architecture.
The media, for their part, offered an increasingly important place for RV, relaying innovations and novelties, while high-tech manufacturers and brands took up the subject, making the market more accessible to consumers and innovation faster.
Today, when we talk about virtual reality, we think in particular of the:
In theory, virtual reality has limits only those imposed by current technological constraints and the offer offered by publishers and developers of virtual experiments.
However, in practice, many limits are emerging as humans discover and use this technology:
Health-related limitations: several cases of orientation disorders, migraines, loss of balance have been reported, so the manufacturers’ recommendations for use should be strictly followed and a doctor should be consulted in case of adverse symptoms.
Limitations related to social impact: Imagine a world where real interactions, from human to human, would be out-dated (or even gone) due to massive and prolonged use of RV. All connected to a virtual world without any reason or will to leave it, as the virtual would be shaped and thought to become the centrepiece of a new way of life. This deliberately pessimistic scenario, straight out of Cline’s imagination, was brought to light by Spielberg with Ready Player One, and for the moment is fiction. It is important to note, however, that some users who immerse themselves perfectly in an RV experience have more difficulty coming out of it and that the return to reality can sometimes be accompanied by a feeling of uneasiness, a drop in morale or even depression. RV experiments should be short and it is recommended to maintain regular external contact.
Above all, let us remember that virtual reality is still in its infancy and that many developments remain to be carried out. Developments that will in fact influence the general public’s access to this technology, which will only be equipped at a much slower pace than technical advances.
Nevertheless, it is important to underline the extraordinary universe that this technology is likely to offer its users: that of travel in time, in space and from one universe to another or when reality meets fiction!
The VR headset immerses you in a virtual world for an immersive experience. A technology reserved for adults or older teenagers! VR for Virtual Reality is now often supplemented by AR for Augmented Reality. It consists of superimposing virtual elements on the real world… and is enhanced by Leap Motion technology, a gestural recognition device that allows you to control an environment with your fingers, without a controller or mouse. You can visit immersive-display.com and learn more about VR accessories.
Imagine wrap-around glasses that fully cover the eyes. In these glasses, which completely isolate you from the outside world, a three-dimensional image is projected. Since the image follows your movements and moves with you, you have the impression of really experiencing the situation projected before your eyes… and jumping in a parachute, using a precision tool or diving under the sea! Simulations are for fun, sometimes educational or even therapeutic purposes.
While RV can be educational, the technology is not suitable for children. Do yours want him? Show them: each headset indicates restrictions on use, and most are prohibited for children under 12, sometimes 13 or 14.
To choose the right VR headset, think support: you won’t choose the same virtual reality headset to watch videos on smartphones, play on a gaming PC or on a video game console!
Offering the most realistic simulations, the VR PC headset is designed to work with a computer… provided that the computer in question is designed to support virtual reality! For gaming addicts, a powerful PC adapted to virtual reality video games is essential to enjoy the performance of VR PC headsets. These headsets incorporate a series of sensors to record your actions in the game environment with the highest possible accuracy. Jump, get down, get up: you no longer feel like you’re playing a game, but you’re moving around in the game.
No PC gaming, no game console, no adapted smartphone? Choose a fully autonomous VR headset. These little jewels of technology will allow you to play a variety of games without wires or compatible devices, simply with the headset and sometimes with controllers.
The virtual reality headset for game consoles works like a PC VR headset. It plugs into a compatible console or, increasingly, connects to it wirelessly… provided you have a latest generation console and VR video games.
Are you looking for the cheapest solution to discover virtual reality? The VR smartphone headset is made for you; you just have to slide your smartphone directly into the headset. The only downside is that the quality of VR immersion depends on the performance of the smartphone. If you dream of a 4K VR headset, then your smartphone should be too!
From shapes and materials to graphic styles and shipping requirements, the design of your packaging is a very broad term that has a significant influence on your business.
Imagine the following situation:
You are in a shopping street; you are trying to choose a box of chocolates for your mother on her birthday.
There are dozens of choices: round boxes, small packages, cans and many other designs that all whisper “buy me”.
Would you like to examine the ingredients of each piece in each available box? Compare the amount of calories per box? Probably it is not.
You will get something that looks attractive. It is clear and simple.
You regularly face this client’s nightmare. And frankly, your choice often depends on the design and packaging. It is the design of the chocolate box that attracts your attention and is a gift in itself. It could be a logo, an elegant appearance or an unusual shape that caught your attention and led you to buy this particular box.
Whether it’s McDonald’s food boxes, Apple product packaging, or even tea bags, you can find packaging everywhere and use it every day.
Packaging design means a wide range of products (and the possibilities they offer) and the corresponding packaging solutions, developed to meet the requirements of each product.
Although this is a way of thinking about packaging design, it is also crucial to understand the other dimensions that describe and define it. You need to know three main perspectives.
Each of them defines the packaging design in a different way. Understanding these different points of view will also help you make decisions about your packaging solution.
From the graphic designer’s point of view, the design of a packaging is the visual identity of a given brand.
Packaging is not only “responsible” for attracting a customer’s attention; it also provides product information and reinforces a company’s brand image.
It is your graphic designer’s responsibility to find the ideal place to stick the brand’s atmosphere and packaging.
The second dimension is the manufacturer’s perspective. Each packaging design has production limits. Of course, you can dream of a box that uses the “Titanic” theme when it is open, but is it practical for your manufacturer?
Most importantly, will this sophisticated packaging secure your product?
Manufacturing includes all technical aspects of packaging, such as:
The third topic of the packaging design discussion is marketing and how it defines the design of your packaging.
What does that mean? From a marketing point of view, packaging is an element of your marketing strategy.
Your marketing department is responsible for the following decision:
The packaging is also responsible for the communication and promises of your brand. Your packaging solution project should emphasize the essential value of the product and clearly explain what it is. In addition to that represents the emotional aspect of the brand.
Evoking emotions is crucial and packaging is a natural way to pay attention to the customer. An intriguing intelligent style, shape or other details increase the chances that your brand will be anchored in your customers’ minds, because all of this sets you apart from others.
In the next section, you will have the opportunity to see the most popular style trends and designs.
Are you starting your business or do you want to refresh your company’s image a little? In both cases, a logo creation site will be very useful for you. These online tools allow you to generate high quality professional logos in a few clicks. They are also a solution much appreciated by low-budget entrepreneurs. If the creation of a logo can seem daunting at first sight, we have listed for you the best logo creation sites. You will find hundreds of models, perfect for inspiration.
Your logo represents not only your company, but also its missions and vision. A logo is more than just an image. It is the symbol that consumers visually associate with your brand. In a way, it’s what will remind them of your business. For those of you who are new to entrepreneurship, you will find plenty of advice in this article on starting a business.
If you already have an idea in mind about your logo, all you have to do is follow these steps.
First of all, it is essential to take a look at your competitors. It is important to see what exists before using a logo creation platform. Look at what works and what doesn’t and don’t hesitate to look at the big companies or to get out of your sector. Keep in mind, however, that what works for some may not work for you. This step is crucial to know what to promote with your brand and ensure its originality.
The previous step serves as a kind of introduction with this one, since we know that the Internet is an inexhaustible source of inspiration. However, your initial research will have already given you some ideas. Get inspired by the success stories of e-commerce. Identify what is effective and what could be improved. Look at graphic trends or look for logo designs to inspire you. Finally, browse logo creation sites to find even more ideas.
When brainstorming on your logo, think about the main aspects of your e-commere business. How would you like to see its aspects communicated by your logo? How can your voice, tone, mission and vision be clearly expressed through your logo?
Plan to make several versions of your logo. Play with fonts, sizes, element layouts and colour palettes. Bright ideas often come along an unexpected path.
Gathering some feedback can’t hurt. You may need to adjust a font size or other detail, but it is important to check how others perceive your brand. Be sure to ask for this feedback from trusted people who will not hesitate to give you honest and constructive opinions.
As you can see, creating a logo is a process whose steps must be followed. The logo creation sites below will allow you to realize your ideas without any graphic experience. Take the time to follow this methodology and you will get a successful and professional logo.
Graphic design is also called communication design. A graphic designer is a visual communicator who creates visual concepts by hand or using software. They communicate ideas to inspire, inform or captivate consumers through physical and virtual art forms that include images, words or graphics.
The ultimate goal of graphic designers is to make the organizations that hire them recognizable and visible. By using various media, they communicate a particular idea or identity for use in advertising and promotions. These media include fonts, shapes, colours, images, print design, photography, animation, logos and billboards. Graphic designers often collaborate on projects with artists, multimedia animators and other creative professionals.
Each graphic designer is therefore a problem solver and a visual communicator. Each graphic designer is responsible for solving specific communication problems and obtaining specific creative results. But that doesn’t completely answer the question, what is a graphic designer? Why? Why? Because, depending on your role as a graphic designer, you could be:
A Creative Director: You manage a creative team that creates visual elements for product branding, advertising campaigns, etc.
An artistic director: You manage and coordinate the production artists and illustrators to ensure that projects are completed on time and to the satisfaction of the client.
An artistic production manager: You manage the production aspect of artistic creation and creation with an emphasis on improving efficiency and reducing costs.
A package designer: You create and design packaging for marketing and/or products, both in terms of design and physical construction.
Brand Identity Developer: You develop brand identities for various organizations.
A visual image developer: You create images and designs by 3D modeling, photography and image editing.
A visual journalist: Among other things, you create information graphics called computer graphics. This can be for a printed or digital application.
A broadcast designer: You create visual designs and electronic media for use in television productions.
A logo designer: You create the visual expression of the key message or value of the organization. It is also an essential aspect of brand identity. However, in identity design, you carry the logo and design identity for all brand media.
An Interface Designer: You develop graphical user interfaces and generally work for web development companies.
A Web Designer: You create graphics, layouts and pages for websites.
Multimedia Developer: You apply graphic design skills to sound and/or movement.
Content Developer: You create written, graphic, video, audio or other multimedia content according to your brief.
Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. They can use various design elements to achieve artistic or decorative effects. They develop the general layout and design of production for advertisements, brochures, magazines and corporate reports. Graphic designers work with both text and images. They often select the type, font, size, and colour and line length of titles, headings and text. Graphic designers also decide how images and text will be associated on a page or screen, including the space available. When using text in layouts, they work closely with the writers who choose the words and decide whether the words will be placed in paragraphs, lists or tables.
Graphic design is becoming increasingly important in product sales and marketing. As a result, graphic designers, also known as communication designers, often work closely with people in the fields of advertising and promotions, public relations and marketing. Often, designers specialize in a particular category or type of customer. For example, some create credits for moving images, while others work with the print media and create signs or posters.
Graphic designers must keep abreast of new and updated graphic information and design software, either alone or through formal software training programs. They must be able to create designs that are artistically interesting and attractive to customers and consumers. They produce approximate illustrations of design ideas, either using hand sketches or a computer program.
Graphic designers must communicate with customers, as well as other designers, to ensure that their designs accurately reflect the desired message and allow information to be effectively expressed. Most use specialized graphic design software to prepare their designs. They must be able to think of new approaches to communicate ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.
Graphic designers often work on projects with other graphic designers and marketers, business analysts, writers and programmers. They must collaborate to create successful websites, publications and other products. Some people with graphic design backgrounds teach in design schools, colleges and universities.