Today, a web presence is essential to promote your products and services. A website is a showcase open to the world that allows greater visibility. Web design refers to the design of the web interface: the interactive architecture, page organization, tree structure and navigation within the website. This is an essential phase in the design of such a project. The design of a website takes into account the specific constraints of the Internet medium, particularly in terms of ergonomics, usability and accessibility.
Website design therefore requires a variety of skills: programming, ergonomics and interactivity, as well as a good knowledge of the technical constraints related to this field: displays, accessibility, specificities of the different languages and processes, portability… The design of a website is first and foremost in the form of a functional model with technical specifications: ergonomics, graphic charter, visual identity, marketing, interactivity. This phase is linked to the web-marketing of a web project.
What is a content management system?
A content management system is a family of software designed to design and dynamically update a website or multimedia application. They share the following features:
- they allow several individuals to work on the same document;
- they provide a publication chain offering, for example, the possibility of putting the content of documents online;
- they allow to separate the management operations of form and content;
- They allow structuring the content (use of FAQs, documents, blogs, discussion forums, etc.);
- They allow you to be autonomous in content management, without any specific knowledge.
The web designer designs and produces the visual identity of a website for which he creates all the graphic elements (illustrations, banners, animations…) according to the wishes of the customer and according to the target audience, marketing requirements and technical constraints. Objective: to attract future users of the site.
Under the responsibility of the project manager or artistic director, the web designer defines the product specifications: ergonomics, navigation mode, tree structure, scripting, visual and sound identity, graphic charter… He also takes care of the design of interfaces dedicated to e-commerce and e-marketing.
The web designer draws (on paper and on the graphic palette), creates models and retouches web pages, but he is not just an executor: he has an overview of the final product.
In collaboration with the client and the project manager, the web designer directly supervises the work of graphic designers, computer graphics designers and web integrators. Depending on technical constraints, he often has to decide between artistic and functional aspects.
The web designer can work in a web agency specialized in corporate communication or advertising, in a multimedia design studio, in an online publishing house, an IT services company (IT services company)….
Innovative, curious, methodical and organized, the web designer knows how to work in a team and often under pressure.