Backlinks are part of the netlinking strategy and are a technical element of natural referencing methods (SEO) that allow obtaining a good position in search results. These are actually incoming links on websites that point to your own site. The more you have, the better because the search engine considers them as a form of recommendation for your site. For this reputation to be truly solid, it is essential to obtain quality backlinks.
For a link to have any real impact on search engines, it must be located in the body of the text. It is the location par excellence in web content because it is the most natural. It is read as it is written; it is itself part of the comments made. It becomes a keyword and makes the netlinking strategy even more effective.
In addition, the wording of the link must be very closely related to the content of the landing page to which it points. This page is on your website. The content of the start page of the link must also be very similar to the theme of the destination page. This is what is called in SEO jargon an optimized link anchor.
It is very important to diversify the origin of your backlinks. They must start from quality sites but it is not the classification of a site that proves it. Don’t neglect backlinks from less frequented but interesting and well-built sites.
For example, avoid getting too many backlinks from the same site even if its authority is high. Incoming links must come from several sources such as blogs, company sites, association sites, forums and directories.
The anchor of the incoming link is partly emerged, its submerged part being the address to which it points. It is necessary to think about diversifying the anchors of backlinks and avoid being too explicit. An anchor like “web designer” is not precise enough and sweeps through the optimization effort too much. Google is not fooled and your netlinking strategy will be weakened or even penalized.
Also consider choosing backlinks from unencumbered web pages, i.e. pages that contain little or no backlinks to monopolize its SEO juice.
Finally, the age of the website on which your backlink appears is a judgment criterion in the eyes of search engines.
Netlinking strategies, and in particular backlinking, are essential for the good referencing of a site. These are forms of recommendation that legitimize your comments within a theme that is also explored by other sites. The more your site is taken as an example, the higher its relevance will be judged by search engines.
NETLINKING = Quality Backlinks = More visits = Increased turnover
Finally, here is the last point: do not forget that a netlinking strategy is established over the medium to long term. Google keeps track of the date on which all your backlinks were acquired.
So to avoid any penalty, be patient! The result will be even better.
Do you also want to implement a netlinking strategy to improve your positioning? Feel free to contact our SEO / SEA / SMO experts. Their mastery of quality backlinks will give a boost to your natural referencing.
Personal data has always been a source of wealth for companies that are able to optimize their advertising targeting and develop their business. The rise of Big Data has further transformed the relationship between companies and the data they process. The entry into force of the General Data Protection Regulations (DGPS) in May 2018 has led companies processing personal data to change their policies to comply with them. Indeed, personal data must now be protected and the DGMP introduces the principle of “Privacy by Design” in order to respond to the various problems posed by Big Data. Taking into account the integrity and security of personal data is now at the heart of business development.
In this article we will first discuss the principle of “Privacy by Design” and its impact on companies. Then, in a second step, we will focus on how to protect your corporate database with encryption of stored content.
The principle of “Privacy by Design” consists in taking into account the protection of users’ privacy and personal data from the design stage of a project, whether it is hardware (smartphone, connected object…) or software (applications, search engine…). From now on, taking into account data protection constraints is a basic principle that must be put in place from the beginning, and throughout the project development cycle.
The principle of “Privacy by Design” therefore concerns companies as soon as they collect and store personal data.
Once collected, these data form what is commonly referred to as a database or database for intimates? A company may have to manage one or more proprietary databases or as a subcontractor.
In any case, it must comply with the seven concepts listed above to ensure the security of its databases and comply with the DGMP.
In IT, we tend to say that there is no such thing as zero risk. The principle of “Privacy by Design” therefore aims to limit the risks for companies and users as much as possible.
Once a company stores data in a database, it may sooner or later be exploited by a third party who should not have had access to it.
That’s why it’s important to encrypt your company database.
Now that you have a clear understanding of the principle of “Privacy by Design” and its impact on your company, we offer you an example of an action to take to protect your data.
In order to reduce the risk of disclosure and hacking of personal data, it is important to encrypt your company database.
The purpose of encryption is to make the content stored in a database unreadable and therefore unusable if the decryption key is not available.
This way, even if a malicious person manages to bypass the usual protections and recover the content of your corporate database, they will not be able to exploit it through encryption. It is the same scenario in case of data loss or leakage.
Maintaining and managing a database is very often a source of stress for companies. With database encryption, your company can rely on quality protection and focus on segmentation criteria, for example.
Privacy and data protection have become major issues for companies since the introduction of the DGMP.
Encrypting your corporate databases is an effective way to ensure that only people (or programs) with the necessary permissions can access content.
This method of protection also finds its place when you are connected to a computer network to exchange sensitive data for example. Privacy by Design” therefore takes on its full meaning, by allowing you to integrate all the necessary protection solutions from the design stage of your website.
Discover here the advantages of e-commerce. From reasonable financing costs to passive income, there are many good reasons to create an online store. These advantages of e-commerce will help you determine if this career is right for you.
One of the advantages of e-commerce is that start-up costs are minimal, whereas it often costs several thousand euros to rent a traditional shop space. Not to mention initial costs such as signs, store layout, inventory purchases, sales equipment, etc. Traditional shops must also pay the Staff that runs the different sites. They may also need to hire security guards if they sell valuable items.
Online shops pay a maximum of €2,800 per year on Shopify for a virtual rental that also includes a user-friendly e-commerce platform, hosting, free Shopify themes, great applications such as Oberlo, and other interesting benefits. Depending on the type of e-business you run, you may not need to hire employees before you grow. If you choose dropshipping, you won’t have to buy bulk stock, which will save you a lot of money. Your logo will cost you less than a store sign. Your business expenses are generally much lower in e-commerce. This is one of the most interesting benefits for new entrepreneurs looking to minimize their costs.
One of the advantages of e-commerce is that online shops are always open. With your Facebook ads, you can attract customers day and night. Most stores are open from 9 a.m. to 7 p.m. By being available at any time, you can attract customers who would have picked up their item in store if it were open. You can also attract people with staggered schedules or who do not have time to shop in stores. For orders placed at night, you do not need to have a night shift. You will never need to recruit security guards.
E-commerce allows a new brand to easily sell to customers around the world. Your customers may be located in the United Kingdom, South America or neighbouring countries. With dropshipping on AliExpress, many items offer ePacket or free shipping options. This allows you to set competitive prices and shipping costs for international customers.
With online sales, it is easy to highlight your best sales to present them to customers. While it is true that you can open a traditional shop to sell certain products, customers will have less difficulty finding bestsellers online. You want customers to buy these bestsellers because they are proven items. Other customers have already bought them and they are happy with them. If you want to introduce new items to customers, you can include them in your incentive sales, e-marketing or retargeting ads.
Personalizing websites, one of the benefits of online sales, can improve the online shopping experience. It is also possible to segment email lists according to purchases made, geographical location, or even the amounts spent by customers. You can also retarget a passing customer by showing them an ad for an item they have added to their shopping cart and then forgotten. If your online store has a login function, you can display a welcome message with the customer’s name when they log in. Batch selling can help the customer to buy more at a better price, which increases the average value of orders. You can also customize incentive sales based on the items that have been viewed by the customer or their purchasing behaviour.
Hiring employees is more reasonable in e-commerce. You can outsource your activities to virtual assistants in countries where the cost of living is much lower. An online store requires fewer employees than a traditional store. In particular, you do not need to recruit employees to launch your online activities. You can start and conduct an online sales activity alone.
With e-commerce, you can encourage your customers to make impulse purchases. All you need is a beautiful product photo, with bright colours or full of emotion, to create ads that will lead to impulsive purchases. You can also use a variety of tactics by displaying countdowns or presenting limited quantities.
It is easy to create retargeting ads to retarget customers in your domain when you have an online business; this is one of the most profitable benefits of e-commerce. You can create a Facebook pixel. You can use Shopify’s Shoelace application to refocus customers who visit your store without making purchases. In e-commerce, you can retarget people who add an item to their shopping cart but abandon the order or those who consult a blog article without ever making a purchase. You can easily collect email addresses using pop-ups or lead magnets and continue your marketing operations with customers after the sale.
Some people hate going to a store because they have to interact with employees. Whether they are informed of promotions or invited to share their shopping experience, they may prefer to shop online because they feel less annoyed. To contact the owner of an online store, simply click on a live chat feature, send an email or a Facebook message.
E-commerce allows you to easily access data analysis about your customers. Most people are reluctant to give their e-mail address or postal code in stores. In e-commerce, you can obtain the name, postal address, e-mail address and telephone number of your customers. This gives you at least three different ways to contact them and establish a relationship with them. You can even invite them to complete market research, send you their birthdays, etc. If you invite them to create an account, you will get even more information to better serves them.
Have you ever wondered what e-commerce is exactly? This is quite likely, because e-commerce is in vogue today more than ever. However, like many, you may not know the exact meaning of this term, nor the differences between e-commerce and other related concepts.
The objective of this post is to give you a precise definition of e-commerce and to explain how it differs from other similar concepts. We will also review the different types of e-commerce, as well as the advantages of e-commerce over traditional commerce.
Are you ready to discover everything you need to know about e-commerce?
According to Wikipedia, e-commerce, or electronic commerce, is… “The financial exchange of goods, services and information through computer networks, including the Internet. »
In other words, it is a business that manages payments by electronic means.
E-commerce and e-business are two concepts that tend to be confused. In reality, they have nothing to do with each other.
E-commerce refers only to the transaction of goods and services between a buyer and a seller. E-business, on the other hand, refers to the entire process to be implemented in order to manage an online business.
Within e-business, we find for example (links in English):
As we can see, the concept of e-business is much broader than that of e-commerce. As a type of business model, e-commerce is part of e-business.
The world of e-commerce is very vast and includes several distinct models. It is possible to make 2 classifications:
A global classification based on the business model (who sells and who buys)
Another one based on the business model.
Each business is directed to a specific type of customer. This allows us to distinguish the following types of e-commerce:
B2B (Business-to-Business): companies whose end customers are other companies or other organizations. For example, construction equipment store for architects or interior designers.
B2C (Business-to-Consumer): companies that sell products or services directly to end consumers. This is the most common form, and there are many examples in the fields of fashion, electronics, etc.
C2B (Consumer-to-Business): portals on which consumers offer a product or service those companies can acquire. These are the classic freelance job portals such as Elance, Odesk, Humaniance, Hopwork, etc.
C2C (Consumer-to-Consumer): companies that facilitate the sale of products between consumers. The most telling examples are eBay, Leboncoin or any portal for selling second-hand items between individuals.
These forms of electronic commerce are the most common. There are also other types, such as G2C (Goverment-to-Consumer), C2G (Consumer-to-Goverment) or B2E (Business-to-Employer).
As we can see, e-commerce brings together realities that go beyond a simple purchase in a shop.
The online world is still a small sector. Technological changes are constant and new online businesses are responding to new needs.
The type of e-trade can be differentiated according to the income generated or the way in which the exchange between buyer and seller takes place:
Online shop with its own products: this is the first thing you think about when you think about e-commerce. The same features as a physical shop, in an online version.
Dropshipping: for the customer, it seems to be a normal e-commerce. The difference is that it is a third party who sends the product, not the seller. To know more about dropshipping, we advise you to read our complete guide dedicated to dropshipping (in French).
Affiliate E-commerce: Affiliate shops go even further than dropshipping. In this case, not only does the shop not send the product, but the sale does not take place on its platform. E-commerce redirects the customer to another store that pays him a commission once the sale is completed. Affiliation with Amazon is the most common. For example: Biodegradable.es. If you are interested in these models, do not hesitate to read our articles (in English) dedicated specifically to affiliate marketing or even to sales without stock.
Membership: this type of e-commerce seeks to ensure that its customers make recurring purchases. The preferred way to obtain them is through a periodic subscription (weekly, monthly, quarterly, etc.). This type of membership is currently in vogue with “surprise boxes”. This is a box sent monthly (or at another frequency) and contains certain products. One of our customers, NUOOObox, offers, for example, natural and organic cosmetic boxes. The advantage of this model is that it ensures a recurring income each month.
Marketplace: a marketplace is a shop with several shops. This is a website on which different sellers offer their products. Amazon is an example of a marketplace par excellence: several companies offer their products for sale on the platform in exchange for a commission paid to Amazon.
Services: an e-commerce does not necessarily sell products. Training, advice, coaching and, in general, any time exchanged for money. It is a good and viable option to start without taking any risks.
As we have seen before, progress in this area is daily, and new types of electronic commerce are constantly emerging.
It is time for your company to cross borders, a multilingual website is essential to make you known in other countries.
Before you start translating your site, some aspects must be clarified before you can make this transformation and make it a success.
To know how to translate a web page or what to consider when installing a multilingual wordpress, follow the reading….. Let’s go!
Before development, think carefully about how your users will be able to choose the language. If you are an online store, a good solution is to select when you access the site. They will be able to browse directly in their country’s shop, with prices, language and texts already adapted.
However, if it is a site for a company, you can choose a drop-down menu at the top of the page. If there are only a few languages (2 or 3 at most) you can indicate the available languages and so that the user only has to click on the language he is interested in.
To create a multilingual wordpress, you have several options. Translation involves the installation of a plugin that will help you adapt all your content to a new language. Almost all of them have a free version that will allow you to get to know them and try them out before you make your decision.
Once you have chosen the one that suits you best, we recommend that you choose the paid version. Extensive support, widget translation or integration with site builders are some of the reasons why it is worth subscribing to the pro version. Let’s see which plugins stand out the most for a multilingual wordpress.
WPML is one of the best known plugins for having a multilingual wordpress. It allows you to translate all the elements of a website: pages, taxonomies, menus, texts of the theme….
It is compatible with themes and integrates with other frequently used plugins, thus avoiding certain problems. Another of its strong points is the total control of SEO by the plugin: metadescriptions, sitemaps, url visualization…
In addition, the support offered in the paid versions makes it one of the most reliable options for creating your multilingual wordpress. Payment plans start at $29 for a blog, but the $79 one is more recommended for a website. With the latter, you can translate up to three websites, and benefit from integrations with page builders or WooCommerce, for example.
Polylang is another of the most remarkable plugins for creating a multilingual wordpress. Easy to install and use, it also allows you to translate all the elements of WordPress. Another advantage: it is concerned about the behaviour of the web page and the loading time, so it does not increase the loading time of your page.
SEO is also important for Polylang, so it integrates with the most popular plugins to easily configure hreflang or opengraph tags. Polylang offers different price plans, depending on the number of websites and whether it is an e-commerce with WooCommerce or a website without a store.
WeGlot is another option for a WordPress that gains followers. Its simplicity of installation and the possibility of managing all translations from a single location are its strong points. It also facilitates collaboration between the different team members.
If you don’t want to start from scratch, WeGlot automatically creates a first version so that it can be revised later by the translators. It also provides access to professional translation services from its platform and facilitates SEO optimization.
In this case, their payment plans are somewhat different from the previous ones, since they are based on the number of words and the number of languages. With the free plan, you will be able to translate the site into only one language and up to 2,000 words. In the Starter, 99€, you can translate up to 10,000 words into one language.
Your website is the digital presentation of your company. If you don’t receive your customers in a sloppy and sloppy space, why make a bad impression with your website?
Discover the most common website design mistakes made by many companies on their own websites so that they can be avoided. Be careful and get a website worthy of WOW with our advice.
Due to carelessness, ignorance… There are many reasons why you can end up making one of these web design mistakes. The important thing is to know them so as not to fall into the trap.
These are pages from our website that are no longer available. It is possible that the URL has changed or that the product, in the case of an electronic commerce, is out of print.
In any case, what they transmit to the visitor is a lack of interest in our website, as well as a bad user experience. If Google detects many pages of this type, it may interpret that the content of the web is not updated and penalize its positioning.
The best way to avoid them is to periodically browse our website to detect them using tools such as Google Search Console. This way, you can indicate to search engines that the content will no longer be available or redirect these pages.
Another way to improve the user experience is to customize the 404 error page. In this way, you transform a negative experience into a positive one, offering navigation alternatives and you can even make the user smile. For example, GitHub winked at Star Wars and invited you to search the site.
We are in favour of interaction, dynamic web content, beautiful images,… but always thinking about the function of each element.
Reloading your website with images, animations or videos can hinder navigation and especially slow down loading. And if the site loads slowly, you will have two problems: users will probably abandon it if it doesn’t load within 3 seconds, and Google will penalize its positioning. Always optimize the images you upload to your website and do not add content without purpose.
Pages with little content are one of the most common design errors. Frequently, there are companies that want to include a page for each service they offer, but only include an image or a paragraph of text.
Always think about the user and synthesize as much as possible. If you just want to brush up on the services you offer, group them on the same page. You will avoid redundant content and the feeling of having wasted time clicking on a page that brings nothing new to it.
A good SEO ranking is essential to position your site in search engines. But that does not mean that anything is allowed. Sometimes you will find designers who want to give you shortcuts to be the first in Google. Our advice is clear: go in the opposite direction.
Some of the practices that Google penalizes is the filling of keywords, or what is known as over-optimization of text, repeating keywords in an abusive and unnatural way. In the same line, something that was done years ago was to include text of the same color as the background of the page so that it would only be visible by search engines.
Another Black Hat SEO technique is Cloaking, which consists in displaying content for search engine robots while the user is redirected to different content. Currently, this is an action taken by Google that can only lead to a penalty.
Common sense; always bet on quality texts, content that interests your users and is optimized, but that is consistent and natural and you will have no problem.
As in any other discipline, web design also has fashions and trends. However, redesigning a website based exclusively on a fashion, without working on your corporate identity, will only result in a website that will be very fashionable in the first few months, but will be outdated in a short period of time. Face the clones, let yourself be inspired by trends and bring them to your identity.
Just as we talked about large images, you cannot fall into the extreme opposite and use poor quality, pixelized or distorted images.
Images are of fundamental importance, especially in the case of online shops.
Whenever possible, use original images, showing your installations, products, etc. Otherwise, use quality image banks.
The user must be the centre of the website design. If content is worked on, but the combination of colours makes it unreadable, the user leaves the page.
Always trust the designers. The experts will advise you on the best colour scheme to provide a good user experience.
In the same context as the previous error, choose the typography of the site carefully. Sometimes, in search of originality, we choose typographies that are not adapted to the screens.
Choose, as far as possible, serif or sans serif fonts, with a sufficient size for reading. Normally, the minimum size to ensure a good reading is 16px.
Paste text without end or formatting, never. On the web, users tend to scan, rather than read in depth. Use bold headings, important headings and short paragraphs to make it easier for users to find what they are looking for.
Raising bad web architecture is a very common web design error. The information on your website must always be easily accessible. There is a maximum if we are talking about web design and usability: no user should have to make more than 3 clicks from the home page to access a section.
Menus with endless sub-menus, many service pages with very little information… There are many bad practices that can be seen in this direction. Plan the structure of your website well on paper and, if possible, group the content together with your users’ needs in mind.
It is easy to avoid the most common web errors if you work with the right team. Contact a web design agency or proven professional.
All the professionals in our network have been certified in a very rigorous process to ensure the quality of each project. By relying on us as your digital partner, you will avoid problems when approaching your website design project.
Have you ever thought about creating your own online game? Advances in technology have made it easier for almost everyone to do so with mobile game creation tools. But if the game you have in mind is complex, you will need the help of professional providers.
There are options for all tastes and levels, so take note. We review the best mobile development tools for creating games.
Creating a simple game should not be difficult if you use the appropriate mobile game development programs. We will now discuss two of the most popular games that will allow you to create a game without having to program.
GameSalad is a’drag and drop’ development tool. This makes it one of the easiest to use if you don’t have programming skills.
Advantage: easy to use and with a market of models.
Disadvantage: limited if you want to create a complex game.
Another positive point is that GameSalad allows you to publish and share your game online on different platforms and stores: iOS, Android, Html5….
If you want to save time, you can research the model market so you don’t have to start from scratch. Choose a template, customize it and your game will be ready to launch sooner than you thought.
GameSalad will be very useful if you want to create an arcade game. It is perfect for 8bit, platform or puzzle games.
However, GameSalad may be somewhat limited if you plan to create a complex game. Nevertheless, this tool is perfect for a first approach to applications for mobile game development.
You can run it from the cloud, install it on your Windows PC or Mac OS X, or even create a game from your Android or iOS mobile.
The designer of the Stencyl game pays tribute to the MIT Scratch project. With its tile system and hierarchical classification of each element, you can create all kinds of 2D games by simply dragging the tiles and assigning properties without having to know a single thing about programming the code.
Advantage: it allows you to create blocks and write your own courses.
Disadvantage: it has fewer models and tutorials than other programs.
In addition, if you have knowledge in this area, you can also create and share your own blocks, import libraries and write your own customized courses, which interact perfectly with block-based behaviors.
Stencyl has fewer models and tutorials than other platforms, and is a little more limited than other mobile game development tools.
In addition, in this case, the free installation only allows web publishing. If you want to publish your game on iOS, Android or desktop, you must update your subscription to the Indie or Studio packages.
The world of IT is constantly evolving and the continuous emergence of programming languages is a good example. But do you know which programming languages are the most used in 2019?
Either because you want to increase your knowledge, or because you are going to start a new project, knowing the current programming languages will be useful to you. There are several indicators that can help us to discover this. Let’s have a look at this.
One of the best known is the TIOBE index, which is developed by combining the number of web pages dedicated to a language, the number of searches in different search engines, the number of certified professionals…
However, by counting the number of pages devoted to a language, the TIOBE index may not reflect actual current interest and use.
On the other hand, the Popularity of Programming Language Index (PYPL) analyses the frequency with which tutorials are searched to learn a programming language.
Thus, he assumes that the more searches there are, the more popular the programming language is. According to the PYPL index, the 10 most used programming languages in the world are as follows.
Python is one of the most widely used programming languages today and the trend continues to increase. It has everything to please: it is free software, a simple and easy to understand syntax, which saves time and resources. He is one of the best to start in the world of programming.
Python is a versatile language that supports multiple applications. One of them is Artificial Intelligence, thanks to libraries such as Keras or TensorFlow. It can also be useful for Big Data applications, thanks to the data processing libraries.
This programming language is also used in web development, thanks to its Django or Flask frameworks. For example, SemRush or Reddit websites are developed with Python.
Java is a general-purpose object-oriented programming language designed to have as few implementation dependencies as possible. With this programming language, you can create applications and processes on multiple devices.
Its scope is very broad, allowing you to create software for mobile devices, sales terminals, ATMs, IoTs (Internet of Things), as well as web pages.
Java was the default language for developing applications for Android and, although Kotlin is gaining ground day after day, Java is still very necessary.
As far as mobile games are concerned, the first ones were developed with Java. Today, Java continues to play an important role in the world of video games, thanks to frameworks such as JMonkeyEngine or Ardor 3D.
JavaScript is an interpreted and object-oriented programming language, which is mainly used in client-side form.
This programming language is used for everything: web applications, servers, mobile applications… Its particularity is that it does not require any compilation, since it is the browser itself that reads the code and performs the actions it indicates. This makes it one of the best programming languages for creating websites in which you want to include interactive or highly visual elements.
However, thanks to the functionalities of HTML5 and the 2D and 3D graphic libraries, Javascript also plays an important role in the development of video games, especially if it is executed from the browser.
C# is a language that continues to appear in the lists of the most commonly used programming languages. Created by Microsoft, it is present in the business world as well as in government institutions, banks and medical institutions.
However, it is very versatile and has other uses than the old applications: it is also used in areas such as the Internet of Things or the development of video games, websites or mobile applications. When it comes to website development, you can use the ASP.NET framework or the Xamarin tool to develop native applications for Android and iOS.
But if video games are your specialty, it’s the language you need to master. Remember that Unity – one of the most powerful tools currently available – natively supports multiple languages. And C# is one of them.
PHP is a general-purpose server-side code programming language. This language ensures good communication between the web and the server, so that the web pages developed with this language are stable and work well.
Currently, many web pages are designed with WordPress, which works with PHP. Therefore, this language will allow you to develop both projects and plugins for this platform.
C++++ is a programming language that appeared as an extension of the C language so that it can handle objects. Both programming languages are still used today in databases, web browsers, compilers or video games.
R is a programming language based on statistical analysis. It is one of the most widely used programming languages in scientific research, although it also has applications in machine learning, data mining, biomedical research or financial mathematics.
You might be interested: Where to find a trusted web programmer
Objective-C is a programming language based on C, but adding object-oriented programming capabilities. It is a language designed to create applications under iOS and macOS.
Objective-C is a more complex language that differs from other languages such as C# or Java. This is why many programmers find it difficult for iOS or macOS to fully understand and use Objective-C.
This programming language remains in the most widely used TOP 10. Created by Apple, it focuses on the development of applications for iOS and macOS.
It appeared in 2014 but has, despite its short lifespan, a large developer community behind it, which has grown especially since it became open source.
Related content: Custom application: Everything you need to create your own application
Matlab is the abbreviation for Matrix Laboratory and is a digital computer system that offers an Integrated Development Environment (IDE) with its own programming language (M).
Its features include data and function representation, creation of a user interface, implementation of algorithms or communication with programs in other languages.
The most commonly used programming languages: Bonus track
Although we have reviewed the 10 most used programming languages according to the PYPL index, there are other languages that are growing significantly, even if they have not reached the top 10 of this index.
TypeScript, Kotlin, Go and Rust are other programming languages that you should follow if you don’t want to be left behind.
Once the development and testing phases are complete, the moment of truth comes: the very moment you publish your application on Google Play. It’s time to show your application to users and wait for downloads to start. Find out how to publish an Android application step by step.
Once you have downloaded several applications, you will see that the process is simpler. However, publishing a request for the first time can be complicated if you are not familiar with the process.
Google Play has a whole series of rules and requirements that you must comply with in order for your application to reach users. Take a look at our advice.
If this is the first time you download an application, you must create a developer account on Google Play. To do this, you will need a Google Account and the information you are asked for.
Once you have accepted the developer’s distribution agreement, you must pay the registration fee: a one-time fee of $25. You can then include your account information. Your developer name will be displayed to users, but you can then add other contact information: website, contact email and physical address.
In addition, if your application offers purchases in the application or a paid version, you must also configure a payment profile. This profile will allow you to control monthly payments and access sales reports from Play Console.
If this is the first time you download an application, you will first need to create a developer account on Google Play.
Now that you have set up your Play Console account, it’s time to upload your application to Google Play.
Go to the menu, select’All applications’ and click on’Create an application’. You must now select a default language and add the title of the application that will appear in the shop. However, don’t worry if you’re still not sure: you can change it later.
Before you can publish your application, you must complete the Play Store tab. The list contains the information that users will see and that will allow them to find you through their search results.
Therefore, even if some fields are mandatory and others optional, we recommend that you complete them all. The more information you include, the easier it will be for your application to appear in their search results.
Now is the time to download the source code or APK of your application. However, you will need to create a version of the application before you can download your APK. You can create application versions in Play Console by going to the’Version Management’ menu and clicking on’App releases’.
You will be able to choose whether you want to publish an internal test, a closed test for a large group of testers, an open test or whether you want to directly create a production version that will be available to all users of the application.
Google Play applications must provide users with information about their age. It is of utmost importance that you complete the content evaluation questionnaire after downloading the source code. Otherwise, your request will be listed as “unrated” and may eventually be removed from the store.
To do this, select the application on Play Console, then select “Store presence” from the left menu and finally click on “Content rating”.
The first step is to decide whether your application will be free or not. Keep in mind that you will always be able to convert a paid application into a free application, but not the other way around. At this point, you can also select the countries in which you want your application to be available.
Before issuing your press release, review the information you have already provided. Make sure that the name is correct, that the Play Store list contains relevant information, etc. You will see that each section will have a green control if all the information fields have been filled in.
At this point, you just have to go back to the’App releases’ section, check the version you want to launch and select ‘Review and rollout release’ to check that there is no problem with the version. Finally, you simply select ‘Confirm deployment’ to download the application to Google Play Store.
You must now wait until the deployment version is available in the store. The validation process may take a few days if this is your first request. However, the wait can be reduced to a few hours only once you have already downloaded several applications.
Let us find the most appropriate development team for your application and take care of the entire process. This way, your application will be downloaded into the store sooner than you think.
While most developers focus on creating native mobile applications, the market is in great demand for web applications. Training in web application development is relatively easy, especially if you already have programming skills. Here are some tips to help you become a web application developer.
There are several ways to do this. There are application development training centres, but if you already have advanced programming knowledge, self-learning with the documentation available online may be sufficient. If you are taking your first steps in mobile development, you will still need to learn these skills:
Then, you only have to put your knowledge into practice and create web applications. Without experience, it will probably be difficult for you to find first customers, but you can do some personal projects to promote your skills to potential customers.
Web application development can be a springboard for the development of other types of applications, native or not. So, by starting your career as a web application developer, you can easily become a cross-platform application developer. With Android development skills in addition, you could also apply for the position of full-stack developer. Finally, if you master the app design, you will be able to work as a mobile application designer.
This will depend on all your mobile development skills. If you only specialize in web application development, being part of a multidisciplinary team will probably be the best option. However, if you also have other skills, for example in Android and iOS development, you will certainly be able to realize application projects as a freelance developer.
The truth is that multidisciplinarity is highly appreciated in the mobile application market, especially now that most applications are developed in Android or iOS. If web application development is your only specialization, we strongly recommend that you broaden the scope of your skills.
But don’t isolate yourself from the world of work by devoting yourself full-time to studying new operating systems. Look for web application development projects to consolidate your knowledge and enrich your portfolio.
A portfolio presenting the applications you have created will enhance your profile in the eyes of the future employer much more than a cover letter or a CV. So look for interesting projects or do some of them on a personal basis.
If you have already developed several applications, it may be impossible to include them all in your portfolio. Be concrete and respond directly to the requirements of the project for which you are applying, and remember that your technical skills will always count most in an application development application. So specify them clearly and give examples of apps you have developed. In addition to talking about the operating systems you master – Android, iOS, Blackberry, Windows Phone – you can highlight your app design or user experience skills.
It is important to prove that you have mobile development skills, but it is not necessary to give too much detail about your training and schools. A short description of your specialization is sufficient. During the interview, when you will have to prove that you are the right person for the job, always focus on what you can contribute to the project and not on what you have done “in general”.